Well I made it! I’m currently sitting in One Market waiting for the live Macworld SF 2004 keynote speak streamed live via Quicktime. Steve Jobs will be giving the keynote speech so some good product announcements are expected.
Oh yeah, this is going to be a fun day 
More news later.
Updates:
11:01AM – Shipping in Feb. Comes in 5 colors! Sweetness. Keynote ending. Steve wrapping up the new products. Well, that’s all she wrote. I’m heading over to the show floor. Look for some live updates.
10:57AM – Steve is ripping on the Rio 256MB flash based player. Yes. New iPods. iPod Mini. 4GB of storage. 1,000 songs vs 60 songs. 0.5 inches. $249. A little pricey. Holds 940 more songs for $50 more dollars than the Rio 256MB. As big as a business card using the same iPod user interface. No four buttons like the original iPod. Added new buttons on to the scroll wheel. Can use a dock. Steve holds the iPod mini in his hand. Damn, that is small.
10:55AM – Still talking market share. 60% of the market has flash players. High end flash players. Here we go. Yes, Steve says, we want to go after the flash players…. oh yes.
10:51AM – iPod. Here we go. Last quarter Apple sold 730,000 iPods. Damn. Sold over 2,000,000 iPods in 2 years. Market share at 31% for MP3 players, includes flash based and hard drive based. Yeah, it’s thin, we know. Get to the new models. 10GB is now 15GB for $299. New headphones, $39 for in ear phones. New ad. Sigh.
10:50AM – Movie over. Cut to the case Steve.
10:46AM – Very long demo of the iApps. Demoing with stars like Frodo and Tony Hawk.
10:40AM – iLife 04 shipping Jan. 16th. Jam Pack available with more loops, amps, etc. for $99. Apple now shipping a new keyboard for $99 with MIDI support.
10:37AM – iLife pricing… “What should we sell this for?” Windows market pricing. LOL. $29 for MusicMatch. $49 Adobe Album. $99 Pinnacle Studio Editing. $129 Cakewalk Home Studio. No integration. iLife with all 5 apps. $49. SWEET.
10:35AM – Export right to iTunes. That’s awesome. Ok, demo done. Finally. Moving on Steve. Show me the money.
10:31AM – He’s still on about Garageband. Steve really loves music, so he’s pretty excited to be hanging out with John Mayer demoing the app.
10:27AM – Still demoing Garageband. Interesting. Playing the guitar into the Mac through Garageband. That’s cool. We’re running out of time, I’m hoping we get some new hardware. Very cool. I need a guitar.
10:23AM – Now demoing the loops. Without using the keyboard. That is very cool. I’m liking the loops.
10:20AM – Recording the song. Demoing a composition with 4 instruments. Wow. Cost? 
10:18AM – Sounds really good. Some very cool instruments. I’d love to use this when making home movies.
10:15AM – Autumn has the midi keyboard, now we can party like it’s 1999. Interface looks nice. John Mayer going to demo GarageBand with a sweet looking keyboard. Steve is controlling the Mac with the software. Demoing the software instruments.
10:13AM – iLife 04 is done. Here we go. New application. GarageBand is announced. New song recording application. Studio recording quality. Schweet! This should be awesome. Cost? Mix up to 64 tracks. Play over 50 software instruments. AWESOME. 1,000 pro loops using Soundtrack application built in.
10:08AM – iDVD updates. 20 new themes. Enhancement to the menus. Navigation map, that’s handy. Added pro encoding, 2 hours for the max length for the DVD. Finally! Added the ability to author DVD on a non-superdrive Mac, archive it to a Mac with the Superdrive. That’s awesome, about damn time. Demoing iDVD. The navigation map is really cool. Some of the new themes are cool looking.
10:07AM – New titles in iMovie. I’m beginning to wonder if we’re ever going to see those miniPods. I’m guessing not unless he moves this along. Star Wars title theme for iMovie just passed by. LOL. Crowd liked that one. iSight importing sounds cool. Haha! Steve is such a geek. Nice. That is a cool feature. I think I need an iSight now. Sharing the movie… converts to web automatically. Works with dotMac, of course. Something I refuse to pay for. Handy for those that need help with publishing.
10:02AM – New iMovie 4 announced. Trim clips in the timeline. New alignment heads for audio and video. Import video from iSight directly. Nice. Sharing movies is easier. Steve going to demo.
9:59AM – Demoing iPhoto sharing. Looks sweet. Steve buying a song off iTMS. “Music store must be busy”… someone gonna get fired? Bought the song. Now moving back to iPhoto and using the new song he bought “Come go with me”. Slideshow has a lot of cars, forgot checkbox to play song. 2nd attempt now worked.
9:58AM – Apple store is offline. Product updates must be coming soon. Still demoing iPhoto with new effects for the slideshow. Krista will like these
9:52AM – Demoing iPhotos new functionality. New effects and much faster performance. Time based organization by dates, automatically. Improved last roll imported functions. Smart albums using functions like date ranges, photo ratings like iTunes. New slideshows controls to rate, rotate, or move through the photos. I could use this for posting pictures here to snap
9:49AM – Steve taking about iLife. New iTunes that he already demoed. New iPhoto supports 25,000 without waiting. Time based organization. Smart albums. Rendevous photo sharing, about time! “No copyright issues with sharing photos, it’s really easy”, says Steve.
9:47AM – Pepsi and the free 1 million songs available starting with the Super Bowl. Steve drinks some water. Here we go.
9:44AM – More iTunes product news. Added AOL a few months ago. AOL integration. 100,000 gift certificates sold since October. Adding Billboard charts into iTMS. Adding classical music. 500,000 songs are now available on iTMS.
9:41AM – Shows off iTunes. 30 Million songs purchased and downloaded. Top downloader has spent $29,500. Wow.
9:38AM – Updates Xserve RAID.
9:35AM – Demo ends. Lets get to the good stuff Steve. Announces G5 Xserve servers. 1U form factor. Dual 2.0Ghz G5. 8GB RAM. 750GB HD. All the latest ports. Basic server $2,999. Dual server $3,999.
9:30AM – Steve says “G5″. Bah. Virginia Tech and their supercomputer with the G5s. 1,100 dual G5s. Showing video.
9:29AM – OMG! The MS demo ends… thank god!
9:22AM – Blah blah. Very boring MS Office 2004 demo. Move along….
9:19AM – Microsoft Office 2004 is announced. MS demo from Roz Ho. MS celebrating 20 years of shipping software for the Mac.
9:14AM – Apple announces Final Cut Express 2.0 based on Final Cut Pro 4. Demo from Richard Kerris. Includes G5 and Panther enhancements. Real time filtering. Real time color correction.
9:13AM – New Apps announced from 3rd parties.
9:11AM – Talking about Mac OS X, Panther update. 4 major releases in 3 years. 9.3 Million active Mac OS X users. 40% of the installed base now on Mac OS X.
9:10AM – Going back to the 20 years. Here we go. Announcements through out the year. Free 1984 ad poster.
9:08AM – Talking about the original Mac ran. Running the original ad from 1984, directed by Ridley Scott.
9:05AM – Talking about the Mac from twenty years ago. Are we going to have a new 20th year edition Mac? Makes a joke about Bill Gates using the Mac way back when.